I don’t get it. How can Coke’s ad agency - and senior management - sign off on a slogan that immiediately dredges up themes of alcohol abuse and dependence on anti-depressants? Honestly, my first thought upon hearing the new slogan was: “What, Coca-Cola makes Colt 45 Malt Liquor now?”

My first reaction is images like this Flickr picture of a bottle of anti-depressants.

More details on the $400M campaign directed by Wieden & Kennedy in AdAge.

Technorati: Wieden & Kennedy Coke Colt 45