Public relations bloggers have to stop navel-gazing and deliver proof that they can actually analyze and interpret trends and developments in the PR industry. And stop pinging the hell out of innocent trade pub editors whenever you update your blog. So says Julia Hood - or at least, that’s what you would read if PR WEEK US didn’t hide the editorial behind a subscriber firewall.

Ohhhh. The irony.

UPDATE: Keith O’Brien arranged for the piece to be available for free. Thanks, Keith!

PR blogs need to dig deeper than mainstream headlines

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