Good commentary on the impact of mass distribution catalogs over at Church of the Customer:

“… And that’s where the soup boils. The marketers who bombard us with unwanted catalogs are convinced their “good ideas” are just what we want. But like gang members caught in a turf war, they show little concern for the collateral damage of spray-and-pray. They’re driven by numbers, not relationships. The effects of deforestation and landfill usage don’t impact quarterly numbers. Instead, these marketers are just soul-less cogs in the business thresher machines whose ultimate customer is Wall Street and shareholders, not the rest of the world.